The YouTube Channel Trust (YTCT) Score is a transparent, data-driven metric that evaluates YouTube channels on a 1-10 scale based on four key factors: Longevity, Consistency, Growth, and Engagement.
Established, consistent creators
Growing channels with potential
Newer or irregular channels
YTCT Score = (Longevity × 0.30) + (Consistency × 0.30) + (Growth × 0.25) + (Engagement × 0.15)
Each component is normalized to a 1-10 scale, then weighted to produce the final YTCT Score.
Measures how long the channel has existed. Older channels demonstrate staying power, commitment, and proven track records in content creation.
Scoring Thresholds:
Evaluates upload frequency (videos per month). Regular uploads show dedication, reliability, and active engagement with the audience.
Scoring Thresholds:
Calculates subscribers gained per video. Higher ratios indicate content that resonates strongly with audiences and attracts new followers effectively.
Scoring Thresholds:
Measures the ratio of average views per video to total subscribers. High engagement means subscribers actively watch content, not just subscribe.
Scoring Thresholds:
Excellent
Highly established, consistent, and engaging channels
Very Good
Strong performers with good metrics across the board
Good
Solid channels with room for improvement
Fair
Developing channels or inconsistent activity
Poor
Very new channels or inactive accounts
These metrics provide a holistic view of channel trustworthiness. Longevity and Consistency (60% combined) show reliability and commitment. Growth and Engagement (40% combined) demonstrate content quality and audience connection.
Generally yes, but context matters. A newer channel with excellent content might have a lower score due to Longevity, but could excel in Growth and Engagement. The score is one data point among many to consider.
YTCT Scores are calculated in real-time when you search for a channel, using the latest available data from YouTube's API. This ensures you always get current information.
Yes! Channels can improve by uploading consistently, creating engaging content that attracts subscribers, and maintaining active engagement with their audience over time.
Search any YouTube channel to see its YTCT Score